Factory-direct since 1999 Qingdao, China Wholesale enquiries: +86 152 7524 9803
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Hair & origin

The origin is written on the paper, not implied by the photo.

Relabelling is the oldest problem in this trade. A buyer is told "European hair" and receives something else, and no document exists to prove either way. We write the origin on the specification sheet that ships with the order — so your invoice, your client and your reputation all rest on the same sentence.

Two tiers, never mixed

Table 1 — Hair origin tiers
TierWhat it isHow it readsWhere it is used
Slavic / RussianCuticle-aligned, double-drawn, matched for thickness along the strandCooler tone, holds a sharp highlight, behaves under heatClients who ask for European hair by name
Chinese pickedHand-selected before processing, cuticle intact, roughly one fifth of what arrives is acceptedSofter in the hand than buyers expect from the nameVolume lines where the budget has to hold

Both tiers are real hair. The difference is cost, tone and how the strand behaves over a year of wear. We will not sell one as the other, and we will not blend them in a single piece.

"When I asked what hair is this, they honestly told me it's Chinese picked hair."
Mora · buyer review, 2021

What "cuticle intact" actually changes

Hair that keeps its cuticle in the same direction sheds less, tangles less and holds colour longer. Hair that has been stripped and re-coated looks correct on day one and combs wrong by month six. It is the single specification most worth asking a supplier to put in writing, because it is the one that cannot be seen in a photograph.

How to test a supplier's claim

Every order ships with a specification sheet stating hair origin, construction, density and colour. Ask for a sample specification.