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Construction

Which base to stock, and why.

The single biggest driver of returns in this category is not the hair — it is the base. A client who parts her hair needs a different top to a client who never does, and the price difference is not the reason to choose.

Table 1 — Construction comparison
ConstructionBaseKnotsBest forDensityPositioning
Silk topSilk base with ventilated crownHidden under the silkClients who part their hair, or wear a visible hairline130 / 150 / 180%Flagship retail
Lace topSwiss lace at the crown, machine wefts behindVisible on lace, knot work decides realismEveryday wear, the volume line on most counters130 / 150 / 180%Core volume
Full hand-tiedAll strands ventilated by handHand-knotted throughoutClients who want the lightest cap, longest wear cycle130 / 150%Bespoke
TopperSilk top or open fish-net, clipped at the crownVaries by baseCoverage without a full cap120 / 130 / 150%Add-on sale

Silk top versus lace top, in one paragraph

Silk gives you a scalp that reads as skin and knots you cannot see, which is why it is the choice for a centre part. Lace gives you a lighter, more breathable top and a lower cost, at the price of knot visibility under close inspection. Most counters should carry both and let the client's parting decide.

What hand-tied buys you

In a hand-tied piece, every strand is placed by hand, so the cap can be built lighter and the hair direction controlled more precisely. It costs more and takes longer. It is worth stocking for the client who has already owned three sheitels and knows exactly what she wants.

What to specify, every time

Not sure which base to lead with? Read the short answer or send your client profile and we will recommend a starting range.